Datangel’s Profile Remarketing feature allows e-commerce businesses to leverage customer profiles for highly targeted marketing campaigns. By utilizing the rich data stored in each customer’s profile—such as their browsing history, purchasing behavior, and cart activity—businesses can create personalized remarketing strategies that re-engage potential buyers and drive conversions.

• Abandoned Cart Recovery: If a user leaves the site without completing a purchase, Datangel tracks their abandoned cart and sends personalized email reminders with the exact items they left behind. These emails can include limited-time offers, discounts, or even alternative product suggestions to entice the user back to the site.

• Behavioral Triggered Emails: Datangel can also send automated, behavior-based emails. For example, if a customer frequently visits a particular product but hasn’t purchased it, the system will trigger an email offering a discount or highlighting a promotion related to that product. This approach helps recapture interest and increases the chances of conversion.

• Cross-Sell and Upsell Opportunities: With its advanced AI, Datangel identifies cross-selling and upselling opportunities by analyzing customer purchase patterns. It automatically sends follow-up emails suggesting complementary or higher-value products that fit the customer’s past interests, driving additional revenue.

• Personalized Recommendations in Follow-Up: Post-purchase, Datangel continues to engage customers with personalized emails suggesting products based on their previous purchases or browsing activity. This keeps the customer engaged and encourages repeat purchases, helping to build long-term customer loyalty.