Cart Tracking refers to a critical functionality in e-commerce where the actions of users adding products to their carts are monitored. In Datangel, this process is enhanced through advanced AI-driven tracking that captures every step a user takes during their shopping journey. Unlike typical systems that only log cart details at the checkout or upon payment failure, Datangel begins tracking the moment a user interacts with their cart.

This means that Datangel captures user data (name, email, phone number) during the cart process, allowing for early intervention, even before a payment attempt is made. The platform sends remarketing emails to users who abandon their carts, reminding them of their items 2 hours and 2 days after abandonment. These emails, customizable via Datangel’s panel, can include discount codes or personalized messages to encourage users to complete their purchases.

Moreover, Datangel integrates seamlessly with international mailing systems, reducing the risk of emails being marked as spam. When a user clicks on a link in these emails to continue their purchase, Datangel ensures the session is tracked via cookies, allowing merchants to see if the sale was made through the system.

In summary, Datangel’s cart tracking goes beyond basic e-commerce tracking, allowing businesses to recover abandoned carts effectively and boost revenue through personalized remarketing strategies.