Datangel’s Customer Profiles feature allows e-commerce businesses to build detailed, dynamic profiles for every customer who interacts with their site. These profiles offer a comprehensive view of each customer’s journey, preferences, and behavior, enabling businesses to make more informed marketing and sales decisions.

• Complete Customer Journey Tracking: For every customer, Datangel logs their entire journey, from how they arrived at the site (Google search, social media, email campaigns, etc.) to what pages they visited, and which products they viewed or added to their cart. The system also tracks whether the customer completes a purchase or abandons their cart.

• Order and Interaction History: Each profile includes a full history of previous purchases, showing what the customer bought, how often, and when. This information helps businesses identify loyal customers, frequent buyers, and which products are most popular. Additionally, it tracks failed or abandoned transactions, giving insight into potential sales that can be recovered.

• Behavior and Preferences Analysis: Beyond transactional data, Datangel’s profiles also capture preferences based on browsing history and cart behavior. For example, if a customer frequently looks at certain types of products but hasn’t purchased them yet, businesses can use this data to send personalized recommendations or special offers for those items.

• Segmentation for Targeted Campaigns: With all this data, businesses can easily segment their customers into meaningful categories (e.g., high-spending customers, frequent browsers, or new visitors) and create highly targeted marketing campaigns. This increases the chances of engagement and conversion by offering relevant promotions to the right customers at the right time.