Increasing cart value is a crucial strategy for maximizing revenue in e-commerce, and Datangel offers powerful tools to achieve this. Here’s how Datangel helps boost cart value:

1. “People Also Bought” Widget: When a user adds products to their cart, Datangel integrates a widget that suggests related products based on the purchasing patterns of other customers. This encourages customers to add more items to their cart by presenting relevant, complementary products they may not have considered.

2. Upselling and Cross-Selling Recommendations: By analyzing the purchasing behavior of users, Datangel leverages AI to provide personalized upselling or cross-selling suggestions directly within the cart. These suggestions are optimized to increase the average order value by highlighting products that fit the customer’s preferences.

3. Post-Purchase Incentives: After a successful purchase, Datangel can display a promotion on the confirmation page, such as “Buy again and receive a discount” or “Add one more product for a free gift.” This motivates customers to continue shopping and increases overall sales.

4. Personalized Promotions: Datangel allows e-commerce site owners to create tailored discount codes or offers. For example, site owners can configure the system to offer a discount for a higher cart value, pushing users to add more items to their cart to qualify for the deal.

These features work together to provide a seamless, personalized shopping experience, encouraging users to increase their cart size and ultimately improving the site’s conversion rates​.